A collection of media and articles covering Beervangelism.

Men's Journal on Beervangelism


The In-Depth, Unpretentious Guide to Pairing Food and Beer

Pairing food and wine is often called an 'art,' which for most of us might as well mean 'leave it to the sommelier.' Now craft beer is having its foodie moment, making its way onto Michelin-starred menus and multi-course tastings across the country. It's also bringing that oft-dreaded complexity to having a brew with your meal. The craft beer industry recognizes more than 145 styles and has its own version of sommelier (called a Cicerone), and it might just be threatening to kick out the already perfect pilsner and beef burger for an American-style Grodziskie with lavender-kissed mutton (to match the smoky malt, of course).
Fred Bueltmann, author of the Beervangelist's Guide to the Galaxy and owner of New Holland Brewing, says that's not necessarily a bad thing. Bueltmann could easily play the connoisseur but, by his telling, he'd rather thoughtful meals with quality beer be about the experience. "The compliment for a great drink and dish combination is never 'That was complex!'" says Bueltmann. "It's 'That was good!'"

The article continues including 9 lessons from the GABF's Farm to Table Pavilion...

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MLIVE - Superbowl - Chrysler...

Super Bowl 2014 ad backlash: Michigan brewery owner rips Chrysler over Bob Dylan spot


By Garret Ellison | 
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on February 05, 2014 at 4:12 PM, updated February 05, 2014 at 8:38 PM

HOLLAND, MI — Fred Bueltmann was right there with Bob Dylan up until the music icon told America to let Germany brew its beer.

Then, for Bueltmann and many others, it was like, “Wait … what?”

New Holland Brewing Co.'s Fred Bueltmann, aka The Beervangelist.Courtesy photo

On Sunday, Feb. 2, in a stylish pro-Detroit, buy-American ad for Fiat-owned Chrysler, Dylan told the third quarter Super Bowl audience to “let Germany brew your beer; let Switzerland build your watch; let Asia assemble your phone.”

Why? Because “we will build your car.”

Bueltmann, a partner in New Holland Brewing Co. and author of “The Beervangelist’s Guide to the Galaxy,” couldn’t let the Super Bowl slight on the U.S. craft beer industry slide.

“At first, I thought it was just a simple snub. Surely Chrysler didn’t set out to dismiss other industries,” he wrote in a strongly worded letter to the company that he shared with media.

“A second look at the, “Don’t bother with American made” examples of German beer, Swiss watches and Asian-assembled phones, bore them out as inaccurate generalizations that went past cliché and into being downright offensive.”

In the letter, Bueltmann said Chrysler ought to apologize to the craft beer industry for “dismissing their trade in front of millions of viewers.”

“Shame on you, Chrysler for insulting the hard-working people of Detroit, Michigan and America, by forgetting what craftsmanship is all about – authenticity, artistry, trust and respect. American pride and legacy aren’t about buying local out of obligation. These ideals are about celebrating beautiful things made in our communities and being proud because they’re great. So, if Chrysler is going to try and sell us on some warm and fuzzy American pride rhetoric, why don’t you actually show some first?

So, while Chrysler makes more Super Bowl ads, we’ll keep making the beer; in Michigan and every other corner of this great land. We’ll raise our glass, look each other in the eye and mean it when we celebrate our country’s heart and soul.”

Read Bueltmann’s entire letter here

The spot was created for Chrysler, now a subsidiary of Fiat, by the Southfield-based GlobalHue agency. The agency did not return a call for comment.

The overall reviews have been mixed; some praised the strong message of Detroit boosterism and others disliked seeing an icon like Dylan selling cars.

The Michigan Brewers Guild, of which Bueltmann is past president, declined to stir the pot by taking a position on the ad.

“It’s not like they were pushing Budweiser,” said spokesperson Dianna Stampfler. “Germany is a beer-producing country.”

Garret Ellison covers business, government and breaking news for MLive/The Grand Rapids Press. Email him at or follow on Twitter &Instagram on Beervangelist's Guide

Beervangelist’s Guide to the Galaxy: A Philosophy of Food and Drink

By Andy Sparhawk

As the craft beer movement continues to gain popularity, many brewery owners and craft beer drinkers are embracing the power of paring beer and food, combining two longtime traditions into one unique experience.

Breweries and restaurants across the country are supporting this trend by providing food pairing recommendations for their craft beers, and working to educate their fans on the mechanics of pairing so they have a better understanding of how to create them.

Fred Bueltmann, aka the Beervangelist, is one of the most renowned names in craft beer, and a nationally-recognized expert on pairing craft beer and food. As co-owner of New Holland Brewing Company in Holland, Mich., Fred has been an integral part of establishing craft beer as one, if not the most, compatible beverage with food.

Fred has recently released a self-published book to help spread his pairing gospel, titled Beervangelist’s Guide to the Galaxy: A Philosophy of Food & Drink. The book includes recipes, photos and features aimed to arm everyone from the beer beginner to the seasoned vet with the tools to enjoy and create craft beer and food pairings.

“Fred has created a comprehensive guide to tasting, pairing, seasonal cooking, and most importantly—drinking! From novice to pro, if you want to be a better beer drinker, this book is for you.” – Paul Kahan, Executive Chef, The Publican and James Beard Foundation’s Outstanding Chef, 2013.

In Fred’s first book, his outspoken and passionate attitude can be seen through his writing on the extensive pairings of beer and chocolate, beer and cheese and recipes ranging from asparagus chèvre salad to beer-brined jerk chicken.

Beervangelist’s Guide to the Galaxy is a great resource for cooking with and pairing with craft beer. Fred’s passion for integrating beer into daily life is undeniable. Fred will be promoting his book around the country this summer. View his current schedule on Facebook and at

Beervangelist’s Guide to the Galaxy is available for purchase at the New Holland online store and Amazon.

Thomas Appel’s love for craft beer began after visiting a micro brewery at the end of the world in the Chilean Patagonia. He currently lives in the center of the beer world in Boulder, Colorado, where he is the intern for the craft beer program and a recent graduate from the University of Colorado. A native of the Sunshine State, Thomas can be found enjoying craft beer while getting lost on the beautiful rivers of Colorado!

Andy Sparhawk, the Brewers Association's craft beer program coordinator, is a Certified Cicerone® and BJCP Beer Judge. He lives in Arvada, Colorado where he is a homebrewer and avid craft beer enthusiast. On occasion, Andy is inspired to write on his experiences with craft beer, and if they are not too ridiculous, you might see the results here on

Read more from Andy Sparhawk

American Craft Beer - Reviews Beervangelist's Guide



Anyone who goes by the name “the Beervangelist“ is clearly a man with a mission – and New Holland Brewing’s Fred Bueltmann is all that and more. And yes, Fred is passionate about his beer, but he’s also a nationally recognized expert on pairing craft beer and food and he’s recently released a book about just that...

Fred Bueltmann is a true craft beer renaissance man. In addition to being an owner of New Holland Brewing, he is a Certified Cicerone®, a past president of the Michigan Brewers Guild, and a judge for one of craft beer’s biggest events: the Great American Beer Festival. He’s also an ardent advocate for quality food, localism, and craft beer’s place at the table, and that passion informs his new book. Beervangelist’s Guide to the Galaxy: A Philosophy of Food & Drink was written to spread the gospel of craft beer and the foods they go best with. Like Fred, who we recently visited with at this year’s SAVOR, this book is terrific fun.

The Beervangelist’s Guide to the Galaxy is one part cookbook, two parts craft beer, and all parts Fred. It’s written in a loose and engaging style and exudes all of his trademark good humor, as well as his love for the subject. This ”Guide to the Galaxy” is chock full of great beer and food recipes, cleverly divided by seasons (as they’re a cornerstone of his approach to food and drink). Whether you are new to craft beer or a seasoned vet, this guide will provide you with all the tools you’ll need to create interesting and entertaining craft beer dinners.And, as one might expect from a tome that calls itself a “Guide to the Galaxy,” it covers a lot of ground.

Fred’s a humanist first and he takes a Zen-like Midwesterner’s approach to his philosophy of food and drink. He believes that great pairings begin with an understanding of where the food is coming from. His focus on food – its sourcing, preservation, and preparation – is straightforward and his approach to craft beer is informed and refreshingly non-elitist.

Beervangelist’s Guide to the Galaxy an engaging read and a terrific resource that’s written to inform and entertain at the same time. It’s beautifully designed, with tantalizing photos provided by Jeff Hage, and features so many simple yet intriguing recipes, such as Drunken Beer Belly or Dragon’s Smoked Trout, that you almost don’t know where to start.

The Beervangelist’s Guide to the Galaxy: A Philosophy of Food & Drink is a welcome addition to anyone’s craft beer library and is available for purchase at the New Holland online store and on Amazon.